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EnrollBusiness Analytics program syllabus
Set your career in motion as a business analyst. Learn top tools, techniques and AI-powered strategies in 10 weeks.
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Full curriculum
Explain the importance of business analytics in an organization
Communicate how business analytics differs from data science and data engineering
Outline the analytics team function and the role of a business analyst
Leverage generative AI to define project goals, map stakeholder roles, and build milestone-based timelines
Playbook assignment: Build a realistic project plan to guide your analysis, just like an analyst would at the start of a new engagement.
Build a successful data foundation
Identify data needed to answer key research questions
Use AI-powered tools to accelerate your data preparation process
Map data types and keys for a dataset
Apply a Unified Modeling Language (UML) diagram to describe a set of data
Playbook assignment: Tame the chaos–clean and structure business data for insights
Explain core concepts about SQL
Query data using SQL
Practice basic and advanced SQL operations
Prompt AI to generate and debug SQL queries
Playbook assignment: Use SQL to uncover trends and answer key business questions
Use AI to recommend the best visualization types for your dataset and audience
Use Tableau and Microsoft Excel to organize and visualize data
Playbook assignment: Build a visual storyboard for business impact
Generate step-by-step chart-building instructions in Excel and Tableau with the help of AI
Examine the needs of various stakeholders and audiences
Effectively communicate insights using visualization
Tell a compelling story
Playbook assignment: Turn data into impactful dashboards
Define SMARTER business objectives and KPI targets
Obtain and measure KPIs from available data
Track the progress towards KPIs and compare against set business objectives
Playbook assignment: Align and advise KPIs that drive the business forward
Understand the data-driven mindset and root cause analysis
Use AI to scan for common data biases and flag them in your dataset for review
Describe the data analytics workflow
Explain the data lifecycle and the components of an effective data question
Examine the differences between observational and experimental studies
Playbook assignment: Translate data into actionable insights
Identify primary, secondary, and guardrail metrics
Define null and alternative hypotheses
Develop an experimental plan using an AI assistant with built-in statistical logic
Define Type I and Type II errors and link them to sizing metrics
Playbook assignment: Validate the vision–test business hypotheses with data
Given a scenario, define the population, parameter, sample, and statistic
Define a p-value and use it to draw a conclusion for an experiment
Calculate summary statistics and use an online calculator to provide a p-value
Define confounding variables and identify where they might exist in your experiment
Playbook assignment: Combine everything you’ve learned to conduct a full analysis and present a final recommendation demonstrating your ability to lead with data
Bonus module focused on AI techniques for business analytics
Summarize data, generate charts, and identify trends from complex datasets with ChatGPT
Learn how to write impactful prompts to get deeper insights
Learners in this course gain exclusive access to supplemental skill-building workshops on Power BI
Learn to translate data visualization skills into Power BI charts and dashboards
Workshops are optional and beginner-friendly—no experience required to join
Secure your spot: 7-day money-back guarantee.
Every course is built with input from industry experts and leading employers, so you master the skills that make you advance your career.
You'll get hands-on experience with in-demand platforms and technologies (the platforms that employers expect you to know on day one).
If you change your mind within the first week, you'll get a full refund. No questions asked.
Get the support you need to meet your unique goals. Whether you’re looking for a promotion or to start a new career, we’re here to help.
01
Put your best foot forward and ensure you stand out from the crowd. Learn how to customize your resume to the job description, use technology-friendly formatting, and explore examples to inspire the content that will set you apart.
02
Leverage LinkedIn to open doors and be the backstop to all of your other job search efforts.
03
Ask questions, compare notes with other learners, and expand your network. Hosted by a career coach, topics during these sessions may include: career development, communicating transferable skills, negotiating tips, and Q&As with a hiring manager or recruiter.
04
Need a bit more help or have specific areas or concerns you want more input on? Get access to our career coaches.
Next Live (optional) Session
Tue, Aug 4, 4:00 - 6:00 PM
Course progress
Online content
50%
Playbook assignments
3/6
Next available start date
Starts November 2
Optional live sessions:
Join 56,260 learners who've enrolled
The learner experience
Weekly sessions with your instructor — recorded, so missing one doesn't set you back.
Upcoming
Next Live Session
You'll have support from your dedicated learner success advocate every step of the way.
Learner Success Advocate
Learner success team · here all program long
Meet your instructors
They’re living it. Your expert instructors work in the industry today and are eager to pass along their expertise to you. You’ll learn innovative techniques and technologies from our roster of handpicked industry pros. Gain real-world insights and deep knowledge to prepare you for today’s in-demand jobs.
BI & Analytics Leader, Host of The Data Nerd podcast
Vice President, Data
Data Scientist, Facebook
Data Scientist, Novartis
Analytics Consultant, 4 Mile Analytics, Looker
Business Analytics Science Certification Course
Program tuition
$2,450
What's included
Prepare for the Salesforce Certified Tableau Desktop Foundations Exam + earn a University of Nebraska-Lincoln-issued certification of completion
A credential employers will trust
On-demand lessons + live expert sessions
Learn on your schedule with support every step of the way
Expert instructors who do this for a living
Build practical skills you can apply immediately
Flexible payment options
A program your employer is likely to pay for. Learn more
7-day money back guarantee — no questions asked
Upcoming start dates
November 2-January 15
Optional live sessions:
December 7-February 19
Optional live sessions:
January 5-March 12
Optional live sessions:
Join 56,260 learners who've enrolled
Who is it for
This course is ideal for professionals looking to build job-critical business analytics and AI skills—whether you’re entering the field, changing careers, or advancing your skills for your current role.
You’ll find a diverse range of students in the classroom, with varying career goals.
Includes those with professional work experience; individuals who may be seeking a promotion or more responsibility but need to have relevant data skills; or may be in a role outside of analytics but looking to expand professional potential by becoming more knowledgeable about analytics.
Includes recent grads looking to enhance their area(s) of study and/or interest and develop skills employers are actively seeking.
Includes those who may have spent several years in a single job or career and want to try something new; may have spent a few years out of the workforce and now want to return to work in a high-growth career.
You should expect to spend six to eight hours per week engaging with on-demand content created by industry experts, including hands-on activities and assignments in the online learning management system (LMS). Additionally, optional (but recommended) weekly live/online group sessions (two hours) are available for engaging in real-time with peers, mentors, and industry experts.
Have questions?
Browse the FAQs, or talk to a real person—we're here to help.
Frequently asked questions
The Bureau of Labor and Statistics projects Data Analytics and Business Analytics job growth to be 25% over the next ten years. In comparison, 10% job growth is above average. Business Analytics is experiencing amazing job growth! Why? The expansion of data. In this year alone, we’ll likely produce 50 times more data than we did in the last ten years combined. Hidden in that data are the stories that show where we succeeded and where future success most likely lies. Skills in data manipulation tools such as SQL and Tableau are reviewed. In a contracting market, businesses will rely more and more on data and those that interpret it.
This course is ideal for professionals looking to build job-critical business analytics and AI skills—whether you’re entering the field, changing careers, or advancing your skills for your current role.
This course is perfect for:
Have additional questions? Email us at support@ziplines.com and someone from our enrollment team will get back to you.
Yes. We have a Career Hub with on-demand career modules, resources, and workshops dedicated to helping you meet your career goals.
We do not offer job placement as part of our career support. However, we do provide you with the tools to be successful in your job search.
This program will prepare graduates for roles similar to:
The course and the Playbook projects will provide you with content to create a portfolio, but you are responsible for creating a portfolio on the platform of your choice.
You should expect to spend six to eight hours a week engaging with on-demand content created by industry experts, including hands-on activities and assignments in the online learning management system.
Join weekly live sessions with leading analysts to learn the latest trends and see how they’re using AI right now. Engage in real-time demos on how to use ChatGPT to supercharge data cleaning, data visualization, and more.
Yes, you will earn a university-issued certificate of completion that verifies knowledge and hands-on experience in Business Analytics. This prestigious credential will enhance your resume, making you more attractive to potential employers. It can also be showcased on LinkedIn to highlight your proficiency in business analytics technologies, setting you apart in a competitive job market. Earning this certificate of completion demonstrates your commitment to continuous learning and professional growth, significantly boosting your career advancement opportunities.
In order to receive a certificate of completion, learners must complete 100% of online coursework, achieve 70% or better on each module assessment, and submit all Strategic Business Analytics Playbooks.
No, this is a noncredit course. As such, it is not eligible for financial aid. However, many employers offer reimbursement for continuing education, so check with your human resources department to determine your eligibility.
There are multiple payment options for this course. The first way is to pay upfront, online. This option also provides the largest savings.
We offer both installment and financing options. To find out if you qualify for either of these payment options, fill out the enrollment form to be directed to the payment page. From there, you can click on the "Get Qualified" link to see what options are available.
Many employers also offer tuition reimbursement. Our guide gives you suggestions and templates for how to ask your employer to cover the cost of the course.
View our reimbursement guide.
We are confident in the quality of our learning experience, having supported thousands of learners and received hundreds of 5-star reviews. Because we believe so strongly in the value and impact of our course, we offer a 7-day money-back guarantee from the start date. If the course isn't the right fit for you, you can withdraw within the first week of your course and receive a full refund, no questions asked.
Everything is online. You’ll access on-demand content and assignments through our online learning platform and join the optional instructor-led live sessions once a week through a video conference platform. The live sessions are recorded and available for playback on demand. The online Learner Dashboard can be accessed from anywhere with an internet connection on a computer.
